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Neon hues emit the aroma of the fruity cereal when dried down.
July 23, 2023
By: Lianna Albrizio
Associate Editor
As brand marketers capitalize on breakfast treats for cosmetics (think the new Pop Tarts collaboration with Too Faced to design an eyeshadow palette and Elf Cosmetics’ “Wake Up and Makeup” partnership with Dunkin Donuts) Nails.INC is the latest to jump on that bandwagon. In a new partnership with Froot Loops, the brand as produced a colorful, cereal-inspired nail polish collection, which dries down to reveal a sweet and fruity cereal scent. The seven shades are formulated in the Nails....
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